Primary industry: Technology (B2B, SaaS, AI)
Margaret helps technology founders bring clarity to what they’re building—and why—before they over-invest time, capital, or team capacity.
With 20+ years of experience building and scaling technology products, Margaret works with founders at key inflection points, when early signals are emerging, assumptions need to be tested, or a growing product demands sharper focus and prioritization.
As Founder of Product Better, Margaret brings a structured, practical approach to product discovery, validation, and execution. She has led product and operational strategy across startups and scale-ups, including driving U.S. market entry and a 678% revenue increase as COO at Virtual Gurus, scaling a global consumer platform to 20M users at Poynt Corporation, and helping position Benevity as a leader in enterprise corporate-purpose software.
Within a typical 10-hour engagement, Margaret works with founders on one focused product challenge, such as:
- Clarifying the core customer problem and value proposition
- Pressure-testing assumptions through lightweight discovery and validation
- Defining a focused product direction, MVP scope, or roadmap
- Aligning product, business, and go-to-market priorities
- Identifying where AI or advanced technology adds meaningful value (and where it doesn’t)
- Advising on metrics, operational readiness, and funding or grant considerations
Founders value Margaret’s ability to cut through noise, replace gut feel with evidence, and leave them with clear, actionable next steps.