Primary industry: Education | Secondary industry: Consulting
Additional expertise: B2B Sales, Strategic Partnership Development, Go-to-Market Strategy
Jeff is a serial entrepreneur who has been starting and growing new businesses for over 10 years. Early in his journey, he founded an education technology company at the Accelerator Centre in Waterloo, Ontario, then delivered corporate innovation and startup programming at various Canadian Innovation Centres. In 2016 he designed an innovative course that up-skilled underemployed graduates in e-commerce and digital marketing by pairing them with local small businesses to support their digital transformation through hands-on learning. He led the formation of a partnership with Shopify and Hubspot, and raised a total of 1.4 million dollars to fund a two year pilot for the Digital Innovation Skills Certificate program. Since then, Jeff has carved out a niche as a freelance curriculum developer, course creator, coach and consultant. Today, Jeff is the founder of Lane Two Learning Inc., where he designs and delivers online courses to support side hustlers, solo-preneurs, and start-ups, to start and grow new ventures. Over the past 5 years, Jeff has helped over 1500 people to launch new businesses and he travels across the country training entrepreneurs as a lead partner with Startup Canada. With Lane Two, Jeff also consults with large organizations to support new revenue generation projects. Most recently, Jeff has worked with Canon Canada to launch a wide range of online classes.